About

Jittika Sakulchit

Designer, developer, and digital marketer. All at once.

I'm a digital marketing manager, designer, and developer. What that looks like in practice: seven years across agency, in-house, and freelance work — running client accounts, planning campaigns, designing interfaces, and building the actual websites myself.

Full-time at Accor Thailand Digital Marketing Cluster as Digital Marketing Manager, managing digital marketing across 7 Southern Thailand hotel properties within a cluster covering 25 properties across Southeast Asia. The freelance design and development work runs alongside that, and is what you're looking at in this portfolio.

I studied French Language & Literature at Kasetsart University. Nothing to do with any of this, and somehow everything to do with how I think about words and aesthetics.

Experience

Manage digital marketing across 7 hotel properties in Southern Thailand as part of a 2-person account team within a 7-person cluster covering 25 properties across Thailand, Cambodia, and Vietnam. Own end-to-end execution across web, content, social media, SEO, and paid channels — with a heavier focus on web and content. Build and maintain WordPress microsites, write bilingual blog content, and design landing pages.
Supported the senior account team in executing digital campaigns across hotel brands — social, email, web, and paid. Assisted with content calendars, campaign setup, performance reporting, and brand alignment. Grew into the role by learning platform tools, agency processes, and cross-property coordination before being promoted to lead a property portfolio independently.
Full-service freelance practice — design, development, copywriting, and SEO. Take clients from onboarding through scoping, wireframing in Figma, WordPress build, QA, and launch. Multiple sites delivered across small businesses, with several on ongoing retainer.

Skills & Tools

Performance Marketing
SEOMeta AdsGoogle AdsE-Commerce
SEO & Analytics
SEMrushGA4Search ConsoleGoogle Looker StudioYoastCore Web Vitals
Content
SEO Content WritingCopywritingBilingual Content (EN/TH)
Data
Data AnalyticsData VisualizationGoogle Sheets / ExcelSQL
Design
UI/UXFigmaCanvaHTML Display AdsBrand IdentityAdobe IllustratorAdobe Photoshop
Development
ReactJavaScriptHTML / CSSWordPressWooCommerceElementor ProPHPSwiftGit
Strategy & Accounts
Client ManagementStakeholder ManagementCross-functional CoordinationCampaign PlanningProject DeliveryReportingContent StrategySocial Media ManagementTeam ManagementBusiness Process Improvement
Tools
NotionAirtableAsanaTeamwork.comMailChimpGoogle Workspace

Certifications

Google UX DesignGoogleBrandingIE Business SchoolMeta Social Media MarketingMetaGoogle Digital Marketing & E-commerceGoogleGoogle Project ManagementGoogleGoogle Data AnalyticsGoogle

Education

2013 – 2017
BA French Language & LiteratureKasetsart University